I decided I wanted to create an alterations business to feature one of my newest floral pattern designs. I love pattern design and I wanted to showcase it in a way that would speak to future clients and show how patterns can be applied to branding.
About Creations Alterations
Creations Alterations is a female owned small business located in a small town in Minnesota. Their target market is bridal gowns and special event attire.
Color Palette and Logo
I wanted to showcase their feminine esthetic without making the branding too “girly”. I used a script font combined with san serif font for their logo. The color palette was created using earthy desaturated hues.
Once the color palette and logo design was finished, I wanted to apply my concepts to some collateral. After playing around with different layout variations, I decided to use my floral pattern as a background for the front of the business card. I also placed the primary logo on the front of the card so potential customers would familiarize themselves with the business and their logo upon meeting them. On the back, I kept it simple with business card information and pulled one of the flowers from the pattern to keep it balanced and cohesive.